The Balancing Act: Finding the Perfect Website Host for Your Online Balloon Business

The Balancing Act: Finding the Perfect Website Host for Your Online Balloon Business

Let's be honest.... I got lost in the sauce of website design.  

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I'm Carol.  And I'm Kristin Wiig. 

Launching an online business can be both exhilarating and challenging, especially when it comes to selecting the right website host.

As the founder of a balloon-selling venture in the South Shore Boston area, my journey to find the ideal platform was filled with twists and turns. Initially starting with Shopify, I briefly switched to SquareUp, enticed by their e-commerce integration with Weebly. However, I soon realized that SquareUp fell short in meeting my website's needs, leading me back to Shopify, where I finally found my perfect match. In this blog post, I will share the ups and downs of my quest for the best website host and how investing in a premium theme elevated my online balloon business to new heights.

Starting with Shopify and the Switch to SquareUp

My journey began with Shopify, drawn by its reputation as a leading e-commerce platform and its user-friendly interface. I spent time customizing my website and building the perfect layout to showcase my balloon products. However, during my research, I came across SquareUp, which recently acquired Weebly, offering e-commerce capabilities that seemed promising.


screen shot of website on square up what I loved


Hoping to explore new possibilities, I made the switch to SquareUp. The integration with Weebly provided some interesting features, and I was excited to see how it would enhance my online store. However, the excitement was short-lived when I decided to put myself in my customers' shoes and navigate my site as a mock customer. I quickly noticed that crucial elements, such as selecting the pick-up date, were hidden and challenging to find. Even as a somewhat tech-savvy 30-year-old, I struggled to locate the option, realizing that my customers would likely face the same challenge.

screen shot of check out page on squareup

Returning to Shopify and Investing in the Local Theme

Recognizing the importance of a seamless and user-friendly experience, I decided to return to Shopify. This time, I was determined to take my website to the next level, ensuring that customers could easily navigate and interact with the site.

After extensive research and trying out various third-party apps, I discovered the "Local" theme—a premium Shopify theme with plenty of built-in features tailored for local businesses. The decision to invest $300 in this premium theme was a significant one, but I knew it would be worth every penny to offer my customers a smooth and hassle-free shopping experience.

The Local theme came with an array of customizable options, allowing me to create the simple yet visually appealing black and white design I envisioned. The addition of pastel and monochromatic accents added a touch of elegance to the overall aesthetics, resonating with the spirit of my balloon business.

screen shot of shopify theme premium local

Embracing the Perfect Fit

Since implementing the Local theme on Shopify, I have been thrilled with the results. The website now boasts a user-friendly interface, making it easy for customers to browse and select their desired balloons. The pick-up date option is prominently displayed, eliminating any confusion and ensuring a smooth checkout process.

Moreover, the Local theme's built-in features have streamlined many aspects of my business operations. From inventory management to seamless payment processing, Shopify's e-commerce expertise has allowed me to focus more on my customers and less on technical intricacies.

yellow tulips and a laptop for pinterest post

My Final Thoughts

The journey to find the perfect website host for my online balloon business was indeed a balancing act, with twists and turns leading me to explore SquareUp and its Weebly integration before returning to Shopify. However, this journey ultimately allowed me to discover the Local theme, a premium Shopify theme that aligned perfectly with my business goals.

Investing in a theme with all the necessary bells and whistles has been a game-changer, providing a delightful shopping experience for my customers and making my entrepreneurial dreams a reality. As I look ahead to a bright future of selling balloons online in the South Shore Boston area, I am confident that I have made the right choice, and I can't wait to share the excitement with my valued customers.

So, whether you are launching your own business or looking to revamp your current online store, take the time to research and find the perfect website host that fits your unique needs. Your customers will appreciate the effort, and you will be well on your way to a successful e-commerce journey.

I'd love to know what you think of our new website!  What's your favorite part?  What can we improve?  Leave a comment below!

hand drawn "xx, Fiona" signature in calligraphy


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